From Fragmented Tech Stack to Unified Growth Engine
How HelpBnk & Simon Squibb Scaled to $600K+ in Revenue with HubSpot, in under 30 days
The Challenge: A Business Outgrowing Its Tools
HelpBnk and Simon Squibb operated with a fragmented technology ecosystem that was limiting growth and creating operational friction. The team managed 300,000+ users across multiple business units but lacked the infrastructure to scale effectively.
They were using 8 different software platforms—GoHighLevel, ClickFunnels, Beehive, Pipedrive, and spreadsheets—running independently with zero data visibility across systems. Manual processes dominated lead management, and there was no unified customer view despite the massive user base.
The Complexity: Multiple Business Units, One Vision
Simon SQuibb
Investor, Influencer
HelpBank
Creator education platform serving 300,000+ users globally
International Branches
Multiple divisions serving different markets worldwide
The business complexity demanded a solution that could unify operations while maintaining flexibility for each division. Spreadsheet dependency and limited tracking capabilities were holding back strategic decision-making at a critical growth phase.
Implementation
The First 30 Days: Building the Foundation
The team customized HubSpot's pipelines and automations, created campaign structures for consistent tracking, and built new website and forms to capture leads effectively. They imported 15,000 existing creator contacts and configured multi-language form versions across 7 languages to support global expansion.
Explosive Email List Growth: 5.3x in 30 Days
432% Growth Rate
The email list expanded 5.3x from December to January, positioning HelpBank to scale toward 1 million contacts within 6 months. This explosive growth came from improved lead capture capabilities that weren't possible with the fragmented tech stack.
HubSpot's forms and tracking enabled sophisticated strategies including multi-language support, automated lead scoring, and seamless integration with viral content campaigns.
The Viral Content Case Study
43,344 Email Submissions from Single Content Piece
43,344
Form Submissions
Total qualified leads captured from one viral social media clip
49.66%
Conversion Rate
Nearly half of viewers submitted their email address
711%
Submissions Increase
Growth in form submissions over previous 30-day period
The form was translated into 7 languages—Spanish, Portuguese, Chinese, Arabic, Japanese, and others—enabling global audience capture. Arabic emerged as the highest-performing second language, demonstrating the power of localized lead capture at scale.
Sales Performance: $600K+ Closed in 30 Days
Pipeline Health
"The pipeline has never looked this healthy"
— Partnership Manager
88%
Win Rate
$92K
Average Deal Size
Significant increase from previous baseline
The partnership manager reported reduced time-to-close and significantly improved pipeline visibility. Total closed revenue exceeded $600,000 in just 30 days, with complete tracking from source to conversion across all opportunities.
Enterprise-Level Email Deliverability
98%+ Without Domain Warmup
Despite aggressive 5x scaling without a typical email warmup period, HubSpot maintained industry-leading deliverability rates. This remarkable performance came from clean data imports, proper form configuration, and continuous monitoring of bounce rates.
The team now tracks 16 active campaigns with complete visibility from source to conversion—a capability that was impossible with their previous fragmented system. Hard bounces and unsubscribes both decreased from the previous month despite the massive volume increase.
Key Results
Business Impact: Beyond the Numbers
Data Visibility
Single source of truth for all customer interactions and sales opportunities, replacing fragmented information silos
Team Capability
New team members adopted entire pipeline structure in 48 hours, demonstrating platform intuitiveness and rapid adoption
International Expansion
Seven-languages already enabled for global content distribution and localized lead capture across markets
Scalable Foundation
Infrastructure ready for D2C brand launch, 1M contact target, and DreamTree investment arm with 351 deals created in first 30 days
Key Lessons for HubSpot Implementation
01
Start with Strategy, Not Tools
Design sales pipelines aligned with your process, create campaign structures before launching, and build international infrastructure from day one
02
Leverage Complexity as an Advantage
Multiple business units and languages don't have to be limiting, use HubSpot's flexibility to manage multiple entities effectively
03
Don't Underestimate Form Power
A single viral content piece generated 43,344 qualified leads at 49.66% conversion, impossible with fragmented tools
04
Email Deliverability Requires Data Quality
Clean data imports, proper form configuration, and bounce rate monitoring maintain >98% delivery rates at scale
05
Sales Team Adoption is Achievable Quickly
HubSpot's intuitive interface allows teams with zero platform experience to rapidly configure custom processes
The Transformation: 30 Days, Lasting Impact
HelpBnk's HubSpot implementation demonstrates how a strategic CRM choice can transform a rapidly growing business. The key wasn't just adopting HubSpot—it was architecting a system that matched the group's complexity while providing the data visibility needed to make strategic decisions.
5.3x Email Growth
From 15K to 79.5K contacts in 30 days
$600K+ Revenue
Closed deals with 88% win rate
For organizations considering HubSpot implementation: Invest in strategy upfront. Design your pipelines, campaigns, and data structures to support where you want to go, not just where you are today.
About Zipcio: HubSpot Diamond Partner specializing in complex, multi-unit implementations for high-growth companies. Contact: Ben O'Shea, ben@zipcio.com